If you have an electrician business in Australia, then you stand a chance to make a lot of money. That’s because electrician services are always in demand with the increasing number of homes and commercial establishments being constructed in every nook and corner of the country. Everyone wants to work with an electrician who is reliable and affordable. If you’re able to provide your services as expected by your clients, there’s absolutely no looking back for your business.
However, electrician businesses in Australia are subjected to certain risks. For instance, you are fixing the wiring of your client’s home or office and they suffer an injury by tripping on a piece of your equipment. You could also inadvertently damage your client’s property such as a wall, door or an expensive possession while working.
When that happens, your client will claim for a compensation by initiating a lawsuit against you. If you are found negligent while offering your services, you will have to pay a hefty compensation to them. At the same time, fighting the lawsuit will require you to pay huge legal defence costs to your attorney, something that can completely shake up your liquidity status.
This is when you need a public liability insurance policy in place. Such an insurance policy covers your legal expenses and compensation costs and protects your business’s financial resources. However, you need to consider a couple of factors while purchasing a public liability insurance for your electrician business. To know some valuable tips, you can check this article.
Promoting your electrician business
Keeping aside the legal risks and challenges, you need to devise some strategies to market your electrician business in Australia. If you are clueless about how to go about with the process, you can follow the tips below:
- Create a website
The present era marks a widespread transition of physical businesses to the online space. The first thing that people do while choosing a service provider is check their website. So, you need to make sure that your electrician business has a strong online presence by creating a visually-appealing and highly-informative website. Your website should be optimised with relevant keywords to be visible in local searches of people. Also, make sure that it’s mobile-friendly because a huge chunk of users surf the internet through their smartphones.
2. Get online reviews
If you have managed to build a decent client base for your electrician business, you should leverage your contacts for your business’s promotion. Nothing can be more beneficial for your business than getting some positive reviews from people you have already served. There are innumerable platforms and review sites where your existing customers can write a review on your services and refer your business to others. This is one of the most cost-effective ways of gaining popularity in the online space and getting some leads. If a person has posted a negative review. For example, get in touch with them and ask where you can correct your course. This can show that you really care about your client’s satisfaction.
3. Go social
It’s not enough for you to create a website if you wish to grow your client base as an electrician business. You need to be active in the online space. Thanks to various social networks, such as Facebook, LinkedIn and Instagram, you can now connect with your existing and prospective clients on a much more personal level. Social media marketing is quite an inexpensive option to boost your online visibility and promote your electrician business. There are ample number of groups where you can connect with people and talk about your business. Make sure you engage with them meaningfully by sharing relevant and timely content updates and ask them to visit your website to know more about your electrician business.
4. Go for video marketing
Last but not the least, you can up your social media marketing game for your electrician business by looping in video content. In addition to the aforementioned social media sites, you should definitely include YouTube in your promotion mix. Many people love videos because they truly inform and engage. Consider creating a few video clips, such as DIY tutorials or behind-the-scene videos and sharing them on your YouTube channel. These videos will showcase your expertise as an electrician business and give you an edge over your competitors in the market. If you get it right, your business can become a trustworthy brand in the niche.
The above are some of the many ways in which you can promote your electrician business. These strategies don’t cost you a bomb for sure. Just give them a try and see your business grow.
References
Yelp Official Blog, Published on July 3, 2019, Author: John Carroll, 6 Simple Marketing Tricks for Electricians and Electrical Contractors, Avl at: https://blog.yelp.com/2019/07/6-simple-marketing-tricks-electricians-electrical-contractors
Blue Corona, Published on July 13, 2020, Author: Brandon Doyle, THE ULTIMATE ELECTRICIAN MARKETING PLAN, Avl at: https://www.bluecorona.com/blog/how-to-market-electrical-contracting-business/
Branding Marketing Agency, Published on September 1, 2019, Author: Jennifer L, How To Grow a Small Electrical Business and Double Your Sales?, Avl at: https://brandingmarketingagency.com/blogs/grow-a-small-electrical-business/